← Back to FCM.com

'The MasterPlan' Strategy Session

Book your FREE call today!

The fitness industry is crowded. Standing out isn't just about what you offer. It's about what you mean to your dream clients and your ability to tell them your unique value.

"The MasterPlan" synergizes Barry's brand-building genius with Shay's operational excellence, crafting a full-service package that guarantees your fitness business isn't just seen but becomes a sought-after destination.


The MasterPlan is for you if you want to...

Input your text in this area

  • 🧲 Attract clients effortlessly, creating a magnetic brand that pulls your dream clients to you.
  • πŸ—£ Master the art of meaningful communication about your business, eliminating any sense of cringe from your marketing and sales tactics.
  • πŸ‘πŸΌ Gain unwavering confidence in your messaging, marketing, and branding, knowing they're authentically aligned with your core values.
  • πŸ¦„ Embrace your authentic self as your greatest selling point, making "sales" feel like genuine connections rather than transactions.
  • πŸ† Guarantee a superior, uniform client experience that sets your brand apart.
  • πŸ“ˆ Streamline the onboarding and training process, making scalability an achievable reality.
  • πŸ‘―β€β™€οΈ Cultivate a team of instructors who are not just employees but brand ambassadors, embodying the essence of your vision.
  • πŸ₯° Foster a vibrant community that retains clients and staff and grows through word-of-mouth and genuine connections.
  • ⏳ Get your time back to focus on what you do best, driving strategic growth and leveraging your unique strengths.

We like to say "The MasterPlan” is like the bookends of your business. These two strategies are what hold everything and everyone in your business together.

How we do it ...


Led by Barry, provides you with the clarity and conviction behind your brand's message, ensuring you never second-guess your branding, messaging, or marketing strategies. It's about loving your business and knowing that being your genuine self is the ultimate magnet for your ideal clients.


Led by Shay, transforms the operational side of your business. Streamlined processes, cohesive team training, and superior class experiences elevate your brand and ensure scalability. Say goodbye to inconsistent class quality and hello to a brand reputation that precedes you.

  • Through a tailored blend of personal brand discovery sessions and operational audits, we identify where your business stands and where it can soar.
  • Strategic action plans developed in THE ONE are seamlessly integrated with operational efficiencies from The Playbook to cover all bases of your business growth.
  • Implementation guidance ensures that strategies and systems are not just plans but actions that yield real, measurable results.
  • Regular review sessions to refine and adjust strategies ensure that your brand and operations evolve with your business growth, maintaining relevance and efficacy.
  • Continuous support from Barry and Shay equips you with the confidence to expand your brand authentically, ensuring that your fitness business isn't just thriving but leading in its niche.

The MasterPlan is more than a service; it's a commitment to transforming your fitness business into a beacon of success and authenticity in the industry. Let's elevate your brand and operations to levels you've only dreamed of. Welcome to the future of your fitness business.